Black Pearl Mail Names McDonalds IT as Premier Valued Channel Partner

Highly Successful Google Apps & Office 365 Solutions Provider Partners With World-Leading Email Signature & Digital Marketing Provider


Black Pearl Mail, provider of the world-leading service that transforms business email into an enhanced communication and digital marketing tool, today announced that McDonalds IT has signed on as Black Pearl Mail’s first Valued Channel Partner.  A well-respected Google Apps and Microsoft Office 365 solutions provider, McDonalds IT brings unparalleled expert advice, fantastic services and industry leading solutions to businesses in New Zealand – organisations who will benefit greatly from the Black Pearl Mail service.

As well as having a great range of abilities in technical areas, McDonalds IT succeeded by paying special attention to what their customer’s business needs are.  McDonalds IT have long recognised that businesses – of all sizes and across all industry sectors – struggle with consistency of branding and fail to take advantage of the full extent of digital marketing opportunities – areas that Black Pearl Mail address by helping their customers transform their everyday business email.

McDonalds IT chose Black Pearl Mail because consistent, good looking email signatures across all devices has been the one thing missing from cloud mail services for years,” says Tony McDonald, Managing Director, McDonalds IT.

Black Pearl Mail has a quality of product that we feel our customers can rely on, a great team to deal with, and have an open mind to enhancing their product to meet our customer’s needs.  We feel our partnership with Black Pearl Mail will grow and flourish.  It’s a sure fire winner!

Nick Lissette, founder of Wellington-based Black Pearl Mail, says the technology represents the evolution of business email and provides major benefits for McDonalds IT and their customers.

“Email is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves.  Ensuring all employees’ emails and email signatures have a consistent appearance on all devices, and via all global mail servers, is a step change and a significant branding benefit for any company trying to stay relevant in an online world.”

He says Black Pearl Mail also enables employees’ email branding to be centrally controlled.

“For example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for companies with a large number of mobile devices – particularly with the proliferation of BYOD.”

Black Pearl Mail also provides customised reports including key analytics such as percentage of emails opened and links clicked on.  Users can also opt to see if an email they’ve sent has been opened.

“The real advantage for companies, however, is the application of dynamic email templates,” says Lissette, “which enables senders to apply different templates depending on the call to action sought from the email recipient.  There is no other service on the market that enables everyday business email to be used for pinpoint marketing and promotions.  Black Pearl Mail provides effective digital marketing to the number-one form of business communication.”


About Black Pearl Mail

Black Pearl Mail transforms everyday business email into an enhanced communication tool and dynamic digital marketing asset.  By harnessing the ubiquity of everyday business email, Black Pearl Mail provides companies with powerful email signatures, simplified email signature management, and the ability to use everyday email as a digital marketing channel.

The three-year old company is headquartered in Wellington, New Zealand, and has offices in Phoenix, Arizona and Zurich, Switzerland.

About McDonalds IT

McDonalds IT is a specialist New Zealand IT solutions provider, whose goal is to help businesses in New Zealand achieve success.  McDonalds IT focuses on people first; then the information technology they use.  Their mission is to make IT invisible – solving customers’ technology problems, so that they can concentrate on what they do best.

McDonalds IT have offices located in Auckland and Wellington, ensuring that customers are well supported throughout New Zealand.  Their dedicated team of people care and want their customers to succeed. / +64 4 974 9051