Get free clicks in your most used digital channel
PPC (Pay-per-click) advertising is big business. Some keywords can cost as much as $50 per click. That’s great for advertising companies such as Google, but not so great if it’s your organisation that has to pay.
Still, there’s no other way of driving qualified, keyword-based traffic to your website. Or is there? What if you could get up to 5% click-through rates on direct marketing campaigns that cost a fraction of PPC advertising?
By adding tailored signatures to your organisation’s outgoing emails, you can add a powerful new digital marketing channel to your business. Black Pearl Mail can do this for you – and much more.
Businesses such as phil&teds have seen monthly response rates of 3.5% with this type of marketing. That figure rises as high as 5% for managed weekly email campaigns.
The important word here is ‘managed’. Black Pearl Mail gives you the power to manage what appears in your organisation’s email signatures. It also makes signatures consistent across all devices – smartphone, laptop, tablet and desktop. You can monitor when each email is delivered and opened. You can even see a list of users who have clicked on your marketing links.
These analytics give you the power to refine your email designs and content. They help you find the sweet spot that gets the best response. They tell you which campaigns are working best, and which can be improved.
And the cost is much lower than for conventional keyword advertising, since you’re no longer paying per click. Instead you pay a small monthly fee per user. It doesn’t matter how many emails each user sends each month – it could be dozens, it could be tens of thousands. The price stays the same.
Of course, the more emails each user sends, the lower your effective PPC becomes. You can drive your costs per click down from dollars to fractions of a cent. And you’re still using the valuable keywords associated with your brand.
For example, let’s say each member of staff sends 10,000 emails per year. For an organisation of 4,000 staff, that’s 40 million potential brand and marketing touch points. Even at a click-through rate of 3% you’ll get 1.2 million extra website visits.
Work out how much that would cost you in conventional PPC campaigns. For a $30 keyword, it’s a total of $36 million. Now compare that with the cost of using Black Pearl Mail, at just $1 per staff member per month. In fact there is no comparison.
With Black Pearl Mail you get a managed digital marketing channel that drives down costs and puts you in control.