Email as a Digital Marketing Channel
The number of email accounts worldwide is roughly three times the number of Facebook and Twitter accounts combined. It is estimated that by 2018, a staggering 139.4 billion business emails will be sent and received each day, with company employees each sending out 15,000+ emails on average per year.
Black Pearl Mail transforms company email into a significant digital marketing channel. With good content, customers can expect a click-through rate of higher than 5% with external emails, in fact some of our sales clients have surpassed 20%! This is effectively free traffic to websites, landing pages, and social pages.
Email signatures can be a nightmare to manage in organizations, particularly as they are painstakingly set up and managed on each individual email client. Frustration has only increased in the age of BYOD (Bring Your Own Device); not only do signatures have to be accurately set up on a person’s company PC but also on their personal smartphones, tablets and laptops.
Black Pearl Mail takes a new approach enabling email signatures to be controlled centrally – independent of the device or email client. Black Pearl Mail is a cloud solution first and foremost, however it can be installed locally if needed.
For Small Businesses
Black Pearl Mail provides a number of useful tools for small businesses, and most importantly, it is quick and easy to set up without any coding necessary. You can get your team’s email looking sharp and consistent, and you can also see the delivery status of email, including whether or not individual emails have been opened without the need of a read receipt. Our analytics feature is extremely helpful, as it enables businesses to determine the best performing signature, which is crucial for increasing clicks to your website.
For Large Businesses & Enterprise
The average employee now sends out more than 10,250 emails per year, with at least 50% of these being opened on smartphones. Black Pearl Mail turns your most used form of business communication – everyday email – into an owned media channel with centrally controlled mobile-friendly branding, signatures, and powerful analytics.
Our expert team will work closely with you to maximize outcomes. Every organization is different, and we know that a successful implementation depends on how well our solution meets your organization’s needs and opportunities.