Microsoft Press Release: Black Pearl Mail Moves to Microsoft Azure to Help Unlock Better Email

Trailblazing email enhancement company Black Pearl Mail has moved its hosting infrastructure to Microsoft Azure.  The catalyst for the move was based on deepening the company’s integration with Microsoft Office 365, but the benefits didn’t stop there.

Black Pearl Mail was founded in 2012 with the aim of improving email effectiveness through enriched branding, central management, end-user email optimization apps and analytics.

“Black Pearl Mail’s services augment Microsoft Office 365, so we moved to Microsoft Azure because we wanted tighter network integration,” says Dan Gentry, CTO of Black Pearl Mail.  “However, utilizing Azure’s data analytics services has enabled Black Pearl Mail to more efficiently glean insights in email behaviour, which has helped us to further transform our customers’ daily business email into a more powerful communication tool.  Early insights have been obtained using Azure Data Factory and Microsoft Power BI, with the intent to take these learnings and explore the potential of Azure Data Lake services as the business – and associated volumes of data – grow.”

Black Pearl Mail’s latest research has added more weight to the power of branding daily business email.  It’s shown that branding at the top of an email can increase reply rates by as much as 12 percent.

Black Pearl Mail recently released a partner program targeted at resellers of Office 365.  Black Pearl CEO Mr. Nick Lissette says the latest findings should be a big boost for partners.

“Everything we do is aimed at ensuring our partner’s cost of sale is low.  We’ve invested heavily in automating provisioning and simplifying email template creation to just a few mouse clicks.  Being able to sell enhanced branding by demonstrating a tangible lift in replies to email will be another key to maximising the profitability of selling Black Pearl Mail at either time of migration or relicensing.”

Rob Howard, director of Office Ecosystem, Microsoft Corp. said, “Email is a central pillar of business communication, so initiatives that make daily email more effective are important business tools.  We’re pleased to see Black Pearl Mail’s commitment to Microsoft services as it expands its integration with Office 365.”

Black Pearl Mail Names McDonalds IT as Premier Valued Channel Partner


Highly Successful Google Apps & Office 365 Solutions Provider Partners With World-Leading Email Signature & Digital Marketing Provider


WELLINGTON, NEW ZEALAND – SEPTEMBER 1, 2016

Black Pearl Mail, provider of the world-leading service that transforms business email into an enhanced communication and digital marketing tool, today announced that McDonalds IT has signed on as Black Pearl Mail’s first Valued Channel Partner.  A well-respected Google Apps and Microsoft Office 365 solutions provider, McDonalds IT brings unparalleled expert advice, fantastic services and industry leading solutions to businesses in New Zealand – organisations who will benefit greatly from the Black Pearl Mail service.

As well as having a great range of abilities in technical areas, McDonalds IT succeeded by paying special attention to what their customer’s business needs are.  McDonalds IT have long recognised that businesses – of all sizes and across all industry sectors – struggle with consistency of branding and fail to take advantage of the full extent of digital marketing opportunities – areas that Black Pearl Mail address by helping their customers transform their everyday business email.

McDonalds IT chose Black Pearl Mail because consistent, good looking email signatures across all devices has been the one thing missing from cloud mail services for years,” says Tony McDonald, Managing Director, McDonalds IT.

Black Pearl Mail has a quality of product that we feel our customers can rely on, a great team to deal with, and have an open mind to enhancing their product to meet our customer’s needs.  We feel our partnership with Black Pearl Mail will grow and flourish.  It’s a sure fire winner!

Nick Lissette, founder of Wellington-based Black Pearl Mail, says the technology represents the evolution of business email and provides major benefits for McDonalds IT and their customers.

“Email is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves.  Ensuring all employees’ emails and email signatures have a consistent appearance on all devices, and via all global mail servers, is a step change and a significant branding benefit for any company trying to stay relevant in an online world.”

He says Black Pearl Mail also enables employees’ email branding to be centrally controlled.

“For example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for companies with a large number of mobile devices – particularly with the proliferation of BYOD.”

Black Pearl Mail also provides customised reports including key analytics such as percentage of emails opened and links clicked on.  Users can also opt to see if an email they’ve sent has been opened.

“The real advantage for companies, however, is the application of dynamic email templates,” says Lissette, “which enables senders to apply different templates depending on the call to action sought from the email recipient.  There is no other service on the market that enables everyday business email to be used for pinpoint marketing and promotions.  Black Pearl Mail provides effective digital marketing to the number-one form of business communication.”

ENDS

About Black Pearl Mail

Black Pearl Mail transforms everyday business email into an enhanced communication tool and dynamic digital marketing asset.  By harnessing the ubiquity of everyday business email, Black Pearl Mail provides companies with powerful email signatures, simplified email signature management, and the ability to use everyday email as a digital marketing channel.

The three-year old company is headquartered in Wellington, New Zealand, and has offices in Phoenix, Arizona and Zurich, Switzerland.

blackpearlmail.com

About McDonalds IT

McDonalds IT is a specialist New Zealand IT solutions provider, whose goal is to help businesses in New Zealand achieve success.  McDonalds IT focuses on people first; then the information technology they use.  Their mission is to make IT invisible – solving customers’ technology problems, so that they can concentrate on what they do best.

McDonalds IT have offices located in Auckland and Wellington, ensuring that customers are well supported throughout New Zealand.  Their dedicated team of people care and want their customers to succeed.

mcdonaldsit.co.nz / +64 4 974 9051

Black Pearl Mail in iStart.co.nz

A new Kiwi startup has big plans for Australia and beyond, seeking to take its email enhancement service across the ditch and further afield.

Read more on iStart.co.nz…

Black Pearl Mail in Scoop.co.nz

“Black Pearl Mail opens office in Australia; sets sights on further global expansion.

New Zealand-headquartered global software company Black Pearl Mail has opened an office in Sydney reflecting significant demand in Australia for its unique product that enhances the capabilities of email as a business tool.”

Read more on Scoop…

Black Pearl Mail mentioned in Scoop.co.nz

National Party Hutt South candidate Chris Bishop today congratulated the eight Hutt Valley based businesses who have received a share of $4 million worth of R&D Student Grants available through Callaghan Innovation.

Read more on Scoop.co.nz…